• Key Selling Points
  • Events


Jamaica offers more than a typical beach holiday. Your clients can enjoy a wide variety of attractions and activities in any of the resort areas.

They can get fully immersed in the culture by experiencing the flavourful cuisine, going to a concert, or visiting a great house to learn more about the island’s colonial past. In addition, more international brands including RIU Resorts and Hyatt Resorts are investing in Jamaica, bringing in new accommodation, new cruise opportunities and new experiences for your client.


Remember these other key attributes. Jamaica is:

  • Easy to access - just a 9.5 to 10 hour direct flight from three UK airports.
  • Affordable packages always on offer
  • Diverse accommodation to suit all styles and budgets
  • Diverse activities for all ages and fitness levels
  • Great for families with child-friendly all-inclusive resorts
  • Great for couples with many romantic hideaways, fine dining options and upgrades often offered to newlyweds and those celebrating anniversaries


Key Selling Points

Jamaica offers agents a variety of ways to earn additional commission and incentives.

Suggest seat upgrades for travel to and from Jamaica. The flight back to the UK from Jamaica is always an evening flight, suggest to clients to upgrade their seats for a more restful and comfortable journey home.

Jamaica's attractions and tours can be pre-booked through operators or online giving you the agent additional commission and the clients a real taste of the island.

Jamaica features two award winning airport lounges that offer VIP arrival and departure service. Club Mobay and Club Kingston may be booked through www.vipattractions.com or with www.holidayextras.co.uk or www.loungepass.com or TUI Tickets. This service offers meet and greet and fast tracks your clients through immigration and customs.



Look out for hotel incentives that let you enjoy Jamaica too. Many of the hotels allow you to holiday in style in the destination if you reach booking targets.

With over 175 attractions and a wide range of accommodation to suit couples, families, luxury and budget travellers, Jamaica caters to a wide variety of markets. Recommend it to:

Families: They can totally relax when they come to Jamaica and inclusive family resorts offer babysitting, kids’ clubs and activities for all ages. Villas providing a home-away-from-home are also available.

Romance: Named the ‘world's most romantic destination 2012’, Jamaica’s romantic locations range from the iridescent waters of the Blue Lagoon, to sunset washed beaches and cascading waterfalls.

Soft adventure: If your client wants action, Jamaica has it all. Here your clients can climb a waterfall, go cliff jumping, do a canopy tour in a tropical forest, ride a horse in the sea, hike up a mountain, swim with dolphins or scuba dive, Jamaica has it all.

Groups/ MICE: Ocho Rios and Montego Bay have hotels that can cater to large groups and there’s a wide range of activities to create a group programme. Montego Bay also has a large convention centre for conferences and events.

Cruise: Jamaica features four cruise ports on the North Coast in Falmouth, Montego Bay, Ocho Rios, and Port Antonio, all of which are close to a wide range of attractions. In addition to other cruise lines visiting the island, TUI’s Marella Cruises offers itineraries with cruise and stay options in Jamaica during winter.



Jamaica is the birthplace of reggae so its music festivals are amazing but it also offers sun-kissed marathons and triathlons, golf and fishing tournaments and mouth-watering food festivals. There's lots going on year-round, here's a rundown of the top events. 

Bob Marley Week, Kingston: Reggae concerts, movies, arts & crafts, and food. All things Marley related every February.

Bob Marley Birthday Bash, Montego Bay: Early February sees an annual concert that pays tribute to the great man.

The Inter Secondary Schools Boys and Girls Championships (CHAMPS), Kingston: See the future sprinting and athletic stars of tomorrow compete at this annual athletics event held during the last week before Easter.

Kingston City Run: 5K, 10K and ½ Marathon run held every March to highlight Kingston as a destination, develop community togetherness and raise money for a charitable cause.

Carnival in Jamaica, Kingston, Ocho Rios & Montego Bay: In the first week of April, a week-long series of fetes, concerts, and street parades post Easter.

Kingston on the Edge Urban Art Festival (KOTE), Kingston: From mid-end June this is a cultural explosion of plays, concerts, multi-media shows, an art auction, and exhibitions.

Little Ochi Seafood Carnival, Alligator Pond: Held in mid-July offering every form of seafood, along with live music and events.

Reggae Sumfest, Montego Bay: The true essence of summer comes to life on stage for a five day festival every July/August.

Port Antonio International Fishing Tournament, Port Antonio: One of the oldest and most prestigious sport fishing events in the Caribbean, with participants from all over the world.

For a comprehensive list of activities visit www.visitjamaica.com